October 1, 2023

Let’s image a situation for a second: you’ve got simply obtained two emails selling the identical product. One incorporates a putting, vivid picture that appears to seamlessly mix with the model’s id, whereas the opposite shows an summary visible that feels barely… off. Now, what if I advised you one was crafted by a seasoned designer and the opposite was generated by cutting-edge AI? Intriguing, proper? This is not only a hypothetical scenario. We, at Stripo, determined to run this actual take a look at to unveil the truths behind AI picture era and human design throughout the realm of e mail advertising and marketing.

Setting the stage

Our targets have been crystal clear from the get-go:

Discernibility: Would you, the recipient, be capable to pinpoint which picture was the work of AI and which bore the human contact?

Choice/efficiency: When it comes all the way down to it, which imagery attracts you in additional and reveals larger efficiency? The precision of AI or the nuanced contact of a human artist?

Сost-effectiveness: Between time, assets, and the ultimate output, which methodology stands tall as probably the most environment friendly?

Ever felt the fun of a revelation? Properly, brace your self!

Showcasing our A/B take a look at imagery

We’re visible creatures, aren’t we? An image speaks a thousand phrases, and in our A/B take a look at, we had two tales unfolding aspect by aspect — one penned (or let’s say, painted?) by human fingers, and the opposite sculpted by the algorithms of AI. On the left aspect shall be photos made by the designer and on the suitable aspect shall be generated by the AI.

E mail about interactive modules:

Interactive modules design vs AI


Hum: 29.6% CR 

AI: 13% CR 

E mail about instruments:

Tools design vs AI


Hum: 17.4% CR 

AI: 8.9% CR 

E mail crash take a look at with Vimeo:

Email crash test design vs AI


Hum: 28.6% CR 

AI: 23.9% CR 

E mail advertising and marketing efficiency:

Email marketing performance design vs AI


Hum: 16.7% CR 

AI: 16.3% CR 

Pulling again the curtain

The outcomes? Fairly revealing, if we do say so ourselves:

For many of our e mail blocks adorned with AI-generated photos, the outcomes have been, effectively, a tad underwhelming. The distinction in engagement was stark, generally plummeting by as much as 10%.

  1. AI: 16.3% CR Hum: 16.7% CR
  2. AI: 23.9% CR Hum: 28.6% CR
  3. AI: 8.9% CR Hum 17.4% CR
  4. AI: 13% CR Hum: 29.6% CR

Why such a stark distinction? This is the catch: AI, whereas good, tends to lean in the direction of summary visuals. Typically, these photos miss out on the intricate particulars that align with a particular subject or model. It’s akin to utilizing a generic inventory picture when a tailor-made {photograph} is required. The designer, then again, begins with context, weaving visuals impressed by content material and guided by the model guide. Sadly, our present AI instruments haven’t mastered understanding model books or content material nuances to the identical diploma.

What about pace, you ask? Apparently, AI churning out photos from scratch took nearly the identical time a human designer did. Sure, feeding AI with pre-made templates did expedite the method, however there was a catch. Most of those AI-generated visuals required tweaks — adjusting shapes, eradicating backgrounds, and the like. 

In reflection: AI vs. Human design

Finish of the day, whereas AI is a technological marvel, there’s an simple attraction within the human contact. Not solely do outcomes from AI at the moment go away room for enchancment, however there’s additionally a sure ease and fluidity in collaborating with a stay individual. Ever tried explaining a nuanced emotion or a imprecise concept? It is considerably like describing your favourite shade to a pc; it’s simpler mentioned than finished. Actual-time suggestions, the power to pivot on the fly, and instantaneous communication make human collaboration invaluable.

To place it metaphorically, if e mail advertising and marketing have been a grand orchestra, AI could be the shiny new instrument with boundless potential. However for now, it appears the seasoned violin — our trusty designer — nonetheless performs the lead.

Wrapping up

In conclusion, whereas the world of AI continues to evolve and present promise, there’s nonetheless an irreplaceable heat, understanding, and finesse that human designers carry to the desk, particularly within the intricate dance of e mail advertising and marketing. So, the following time you see an e mail picture that really resonates, take a second to understand the artwork and science behind it. Who is aware of, it’d simply be the work of a gifted human hand.

Remodel concepts into impactful emails. Uncover Stripo now!