October 1, 2023

Who says a biology main can’t nail it on the earth of content material creation? Simply ask our senior author, Ben Crosby. He’s taken his love for the sciences, blended it with a knack for storytelling and found the candy spot right here at Brafton.

Having hopped on board in December 2021, Ben’s been fairly the drive in our editorial division. He’s writing and enhancing all through the day, dabbling in consumer interactions and making an enormous distinction to our group.

Discovering His Voice within the Written Phrase

Speak to Ben about his favorite items to jot down, and also you’re in for a curveball. “I really like working with a consumer in dental expertise,” he admits with a chuckle. “They have been considered one of my first purchasers at Brafton and so they’re simply genuinely good to work with. Plus, it offers me an opportunity to get inventive and even crack a couple of dental puns.” Listed here are some:

  • “Drill into the untapped potential of digital dentistry”
  • “Sensible expertise that will get to the foundation of the matter”
  • “Filling the cavities in your digital dental ecosystem”

Oh, we see what you’re doing, Ben. Now for a pun to make you ‘grin’ … ‘brace’ your self …

Simply kidding, the strain is simply too excessive now. Shifting on …

What introduced a biology main to the world of wordsmithing within the first place? Ben confessed to all the time having a love for writing, penning brief tales and novels in his notebooks. “My highschool English and literature courses kindled my curiosity,” he shared.

Nevertheless, it wasn’t till faculty that he noticed writing as a profession path. Balancing his biology main with a inventive writing minor, he discovered himself drawn to the mix of originality and ritual. “I even tried my hand at poetry, however then I picked a writing-intensive class the place I discovered how you can write scientific analysis studies.”

A Pen For Petri Dishes

His first style {of professional} writing got here throughout an internship on the Wisconsin Area Grant Consortium, the place he edited pupil analysis papers. That’s the place he had his lightbulb second — not all scientists are writers, and there’s a job to be performed in bridging that hole.

With a agency footing within the writing world, Ben transitioned into freelance copywriting and finally discovered his strategy to Brafton. He has since turn into a key participant in our writing group, usually utilizing his science background to assist talk advanced biotech and pharmaceutical subjects. “Despite the fact that solely a few of my purchasers are within the life sciences business, it’s actually enjoyable to tug from my earlier information and switch it into one thing extra inventive.”

Crafting Phrases in a Digital Panorama

Working remotely, Ben enjoys the stability between having the house to deal with his work and the power to work together along with his group when wanted. He loves Brafton’s tradition of connectivity, permitting him to construct relationships along with his co-workers, regardless of the space. “I’m an introvert via and thru, however I like checking in with my colleagues via our group chat, throwing a joke right here and there”.

Furthermore, one other one of many joys of working at Brafton for Ben is the sense of goal he finds in his work. Serving to purchasers within the life sciences business talk their findings or spotlight their merchandise, which regularly have a broader impression on society, is extremely rewarding for him.

When requested about latest achievements, Ben humbly factors to the constructive suggestions he often receives from purchasers. Nevertheless it’s clear that he brings extra than simply well-written content material to the desk — he supplies experience and a perspective that’s uniquely his personal. 

The place Ardour Meets Career

Ben’s journey has been a masterclass in embracing the unconventional. The biology major-turned-writer who will get a kick out of dental puns has had a unprecedented end result.

“At first, I suffered from a lot imposter syndrome, doubting that my abilities have been relevant past the realm of scientific studies. However once I realized how integral writing was to each business it was a breakthrough second.”

Undoubtedly, Ben’s story is a testomony to the ability of dedication, the impression of realizing your strengths and the magic that occurs while you comply with your ardour. So right here’s to Ben Crosby: the scientist, the storyteller, the punster and a lot extra.

“So long as you have got the drive to jot down, you’re in a position to. I feel that works in lots of areas; simply discover methods to take your present abilities and reshape them to the function you need and also you’re golden.”That is how Ben discovered himself precisely the place he’s meant to be — and you’ll, too.