October 2, 2023

The passions that make up an individual attain far past their job description. For Sofia, being artistic and supporting her passions exterior of labor paints a very vivid image of somebody who’s pushed, artfully targeted and infinitely fascinating. 

Sofia places her all into every little thing she does within the artistic division. Her work exhibits throughout accounts and in addition inside Brafton. You’ve in all probability seen plenty of her creations and hadn’t realized the grasp behind the art work. Let’s take this sketch and provides it some colour: the lifetime of Sofia Sahade and her progress at Brafton. 

Pencil to Paper 

Earlier than Sofia was a graphics grasp, she grew up in Piraju, Brazil. 

“It’s a city with a river and waterfalls, very fairly,” she displays. “I left my city in 2015 and went to São Paulo for a yr, the place I studied in a course that prepares individuals for faculty. Since 2016, I’ve lived in Curitiba.”

Sofia went to the Federal College of the State of Paraná, one of many prime 10 universities in Brazil and is famous as a prestigious college in Latin America.

“I’ve a graphic design diploma and an MBA specializing in branding.”

Herald a Little Coloration 

Whereas she was residing in Curitiba, she met her now-husband and determined to remain there. Due to her diploma, she aced a number of branding initiatives — considered one of which was for a development firm. Whereas the work was aligned with what she studied, she knew she needed to do one thing somewhat extra artistic. 

“After that, I labored at a design studio creating names and brandings for quite a lot of corporations, which was enjoyable but additionally tiring,” she says jokingly. 

Throughout the pandemic, Brazil went by means of plenty of adjustments, which pushed her to pursue one thing else to align extra creatively and meet her wants. 

“In 2021, I used to be going by means of a tough time after my father handed away. I used to be making use of to each design place I may discover as a result of I wanted a greater job to assist my household financially.” 

Supporting a household throughout a worldwide pandemic wasn’t simple for anybody, particularly for Sofia as she grieved for her late father. Touchdown an interview with our Design and UX Director, Ken Boostrom, was a dream come true and a hope for an actual future. 

“Actually, this was a miracle for me. Issues had been tough in Brazil in the course of the pandemic, so getting this job at Brafton was simply superb.”

Filling within the Particulars

Sofia didn’t simply land the job and coast. No, she has thrived and created unimaginable art work for a lot of of our accounts together with our Brafton web site. Whereas there are a plethora of nice issues she loves about working right here, the design crew itself is a significant splash of colour. 

“I like how Ken runs the design crew and the way he makes us really feel safe with our work,” explains Sofia. “Right here, I do know that I’ll have steering to enhance my [skills] and in addition be acknowledged for the nice [job] I do. I really feel snug and assured right here. I can attempt new issues, and I’m all the time studying [something] new.” 

However what’s a job with out an unimaginable atmosphere and colleagues to go together with it?

“I like my colleagues and I’m impressed by their good work. One other factor that I actually like is working remotely! It offers me a lot time for different issues and helps me have more healthy habits and routines.”

For Sofia, Brafton means she will dwell her life to the fullest each creatively and in her private endeavors. What’s the complete image that makes up our standout graphic designer? Let’s full this portrait.

The Closing Touches 

When Sofia isn’t crushing it at work and making life-long working connections, she has a couple of completely different pursuits in her palette that create a design in contrast to every other. 

“I really like watching true crime! That is bizarre for [some], however I actually prefer to know what individuals are able to, and the way their minds work,” says Sofia. “And I additionally love making desserts and all types of desserts.”

Sofia is all the time fascinated with the way to dig deep into what makes individuals tick and what their subsequent transfer is. That brings us to how she will get probably the most out of her health routine.

“After I end my work, I am going to the Muay Thai class.” Muay Thai, for individuals who don’t know, is also referred to as Thai boxing, or the “artwork of eight limbs”. She’s making an attempt to earn her first belt by means of numerous kicks, jabs and jumps that can get her to the following degree in coaching. However Sofia can also be very concerned in her native church every time they want new art work . 

A Portrait Full

For Sofia — and all Braftonites for that matter — life extends far past the tip of a piece day. We’re so pleased with the work Sofia has performed and of her pursuits exterior of labor as nicely. For us, we solely see a vivid future. Stick with it, Sofia!