September 23, 2023

Microsoft has up to date its search engine, Bing, with synthetic intelligence (AI) know-how powered by OpenAI’s GPT-4 mannequin.

This implies which you can now chat with Bing. And that, along with the common record of hyperlinks, the search engine can even summarize information on the web to reply your questions.

Like this:

an example of summarized data in Bing for "what are bing’s ai-generated serp features" query

Let’s dive into what Bing AI is and the way you should utilize it to help your content material creation efforts.

What Is Bing AI?

Microsoft launched the brand new AI-powered Bing in February 2023, together with an up to date model of the Microsoft Edge browser.

The brand new Bing makes use of GPT-4, the most recent iteration of OpenAI’s Generative Pre-trained Transformer (GPT) giant language mannequin (LLM). It’s the follow-up to GPT-3.5, which ChatGPT makes use of.

This main replace provides customers new methods to look.

Searchers can now additionally use Microsoft’s Bing AI chatbot to get concise, AI-generated responses.

"Welcome to the new Bing" page

Customers can nonetheless use the normal search bar. However even these have been up to date.

Some search outcomes pages now function AI-generated snippets.

AI-generated snippet in Bing for "what is the neutrino phenomenon" search

And as of August 29, 2023, these updates are actually available on all browsers.

Let’s check out all the brand new options the brand new Bing has to supply.

3 Bing AI Options

Bing has three new AI-powered options. Each permits for a special method to make use of the search engine.

1. Bing Chat

Bing Chat is an in-browser AI-powered chatbot. It may reply to various prompts successfully, concisely, and conversationally.

It really works identical to ChatGPT, however can present extra up-to-date info.

The generative AI mannequin behind Bing Chat makes use of the identical coaching information as older ChatGPT fashions. It additionally goes by way of pages listed by Bing to lookup information in actual time. Which implies it could actually reply queries about present occasions.

Use Bing Chat to get solutions to fundamental or complicated queries, summarize info, generate inventive works, and extra.

Bing Chat response for "what is a supernova" search query

Go to the Bing homepage, click on on the “Chat” button in the principle navigation bar or by way of a persistent sidebar in the principle browser.

Bing homepage with “Chat” button highlighted

It’s also possible to tweak Bing Chat’s responses by selecting from three totally different settings:

  • Extra Inventive
  • Extra Balanced
  • Extra Exact
"Choose a conversation style" section in Bing Chat

Every setting generates responses with a special tone and stage of element.

The “Extra Exact” setting prioritizes brevity. It generates responses that reply your query shortly however merely.

“More Precise” Bing Chat response for "what is a supernova" search query

The “Extra Inventive” setting takes a longer-form strategy. It provides extra element and character.

“More Creative” Bing Chat response for "what is a supernova" search query

Bing Chat can even seem on SERPs, robotically producing solutions to related queries.

an example of Bing Chat appearing on SERP for "what features does semrush have" query

You may speak to Bing Chat as you’d ChatGPT, having fluid discussions about any matter.

Alternatively, you should utilize it as a wise assistant whereas utilizing Bing within the conventional method.

After producing a solution to your search question, the Bing Chat SERP function provides a number of follow-up questions which you can click on on to make use of as prompts. You should utilize this function to delve deeper into matters with out opening web site hyperlinks.

an example of follow-up questions in Bing Chat SERP feature for "what is a supernova" query

Take be aware: Info that Bing Chat generates could also be inaccurate. So be certain that to confirm vital info.

Bing Chat is an evolving function. Microsoft launched a spread of recent options in Could 2023, together with voice instructions, photographs in responses, and a chat historical past log.

The corporate has additionally launched a Bing Chat widget which is out there on each iOS and Android units.

2. Bing AI SERP Options

The Bing replace additionally built-in brand-new AI-powered options with conventional Bing outcomes pages. This provides extra info to the present outcomes web page options.

The brand new options differ from their conventional counterparts by utilizing AI to synthesize info from varied sources. And generate a extra balanced and complete reply.

Some queries return a featured snippet fashion textual content field on the high of search outcomes.

a featured snippet style text box at the top of Bing search results for "compare living in spain and france"

Hovering over the data icon confirms the content material inside is “generated utilizing AI primarily based on a number of on-line sources.”

"This summary was “generated using AI based on multiple online sources” box

Every supply is clearly labeled and accessible by clicking on the related sentence or on the URLs under.

an example of linked sources in Bing featured snippet

When you use Microsoft Edge, a few of these AI-generated featured snippets additionally provide follow-up questions under the principle info. These are much like the Individuals Additionally Ask questions on Google SERPs.

an example of follow-up questions below the main information when using Microsoft Edge

Clicking on one will take you into Bing Chat, the place you’ll get a brand new AI-generated reply to the follow-up query. Once more, the sources of data seem within the type of URLs.

Bing Chat’s answer to a follow-up question "what language do they speak"

Different queries return an AI-generated “story” function. This carousel gallery of textual content and pictures summarizes the subject step-by-step.

an AI-generated “story” feature

Every slide shows the sources Bing Chat retrieved the data from so you’ll be able to delve deeper into the subtopics at will.

Lastly, Bing Chat additionally seems within the right-hand sidebar on some SERPs. It robotically generates a concise reply to your question, citing sources.

an example of Bing Chat appearing in the right-hand sidebar on SERP

Observe-up questions are under the abstract. A “Let’s chat” button additionally takes you on to the principle Bing Chat interface, the place you can begin a extra fluid dialog.

3. Bing Picture Creator

Bing Picture Creator is one other new AI-powered function constructed into the up to date Bing. It makes use of OpenAI’s DALL-E 2 know-how to create art work or photographs primarily based on person prompts.

DALL-E 2 is the most recent iteration of OpenAI’s image-focused deep studying mannequin. It launched in early 2022, a 12 months after OpenAI launched the unique DALL-E.

It makes use of the identical basic know-how as OpenAI’s GPT fashions. However its coaching information consisted of text-image pairs relatively than solely textual content.

Because of this, it could actually perceive the connection between textual content and pictures. This enables it to generate photographs from textual content prompts.

Bing Picture Creator is accessible from Bing Photographs by clicking the “Create” button.

“Create” button highlighted in Bing Images

The homepage has a search bar which you’ll enter fundamental or detailed prompts into.

Bing Image Creator homepage

It additionally has a gallery of photographs you should utilize as inspiration for prompts.

Bing Image Creator gallery of images

Enter a immediate, click on “Create,” and Bing will generate a gallery of 4 photographs.

The extra detailed your immediate, the higher the outcomes shall be. You may add modifiers to your immediate topic to generate photographs in particular types or with extra options.

A fundamental immediate like “an apple orchard” will return comparatively generic photographs.

Bing Image Creator results for “an apple orchard”

Modifying that very same immediate with adjectives and types returns vastly totally different outcomes. The under photographs got here from the immediate “an apple orchard, summer time, blue sky, photorealistic.”

Bing Image Creator results for “an apple orchard, summer, blue sky, photorealistic”

You may replace your immediate so as to add extra topics, too. The next outcomes got here from the immediate “an apple orchard, summer time, blue sky, photorealistic, canine in foreground, white tower on horizon.”

Bing Image Creator results for “an apple orchard, summer, blue sky, photorealistic, dog in foreground, white tower on horizon”

Once you’re proud of the photographs, you’ll be able to click on on every to see a bigger model, share, or obtain it.

When you’re producing AI photographs to make use of in your web site content material, be certain that so as to add alt textual content. That is vital to make sure accessibility. It additionally helps search engines like google and yahoo perceive your picture content material, making it vital for picture search engine marketing.

You should utilize the Semrush Website Audit instrument to scan your complete web site and discover lacking picture alt textual content.

Site Audit tool helps you identify images with missing alt text

4 Methods to Get the Most Out of Bing AI

Wish to use Bing AI to its full potential? And pace up your analysis and content material creation within the course of?

Listed here are 4 issues you are able to do: 

1.Use Bing as a Conventional Search Engine

Essentially the most fundamental method to make use of Bing is to proceed to deal with it as a conventional search engine. You may enter any question into the search bar and get related outcomes, pulled from Bing’s index of webpages.

However the SERP itself shall be extra helpful and informative in comparison with the outdated Bing.

Bing’s new AI SERP options (that we mention above) enhance the search expertise by offering concise summaries to reply your queries or including additional context.

2. Use Bing to Generate or Rephrase Content material

Let Bing make it easier to get began in your drafts.

You may ask Bing Chat to:

  • Provide you with content material concepts for particular matters
  • Write an intro for a selected matter
  • Counsel titles and meta descriptions primarily based on weblog title
  • Rephrase paragraphs to make them extra concise
  • Rephrase paragraphs to make them match a selected tone of voice

For instance, let’s ask Bing to jot down an intro for an article on the advantages of selfmade pet food.

Merely enter a immediate that claims, “Generate an introduction for an article about the advantages of selfmade pet food.”

“Generate an introduction for an article about the benefits of homemade dog food” query in Bing

If the generated intro isn’t fairly proper, then ask Bing to make tweaks. For instance, “That’s too lengthy. Are you able to shorten it for me?”

Bing’s response to “That’s too long. Can you shorten it for me?”

It may even assist counsel titles and meta descriptions to go alongside your content material.

Bing helps users suggest titles and meta descriptions for content

At all times make sure you edit something AI generates for accuracy, readability, and tone.

The knowledge that AI generates isn’t at all times correct or authentic. So be certain that to fact-check your article earlier than publishing.

Professional tip: Examine your content material for readability, search engine marketing, and originality inside seconds. Merely copy-and-paste your content material into the search engine marketing Writing Assistant.

SEO Writing Assistant tool checks your content for readability, SEO, and originality

3. Use Bing to Reformat Your Textual content

Relying on the complexity of your question, Bing can generate responses in several codecs, together with:

  • Pure textual content paragraphs
  • Numbered lists
  • Bullet-point lists
  • Formatted tables

You may get it to generate info in a selected format by together with the instruction in your immediate.

For instance, ask Bing to “examine the climate in NYC and LA in a desk.”

an example of “compare the weather in NYC and LA in a table” query in Bing

Bing Chat will generate a desk that compares the typical temperature and precipitation of the 2 cities.

If it’s essential to change items of data within the desk, merely ask Bing Chat to do it.

Let’s return to the instance above. The typical temperature is measured in Fahrenheit. When you’d relatively the temperature in Celsius, simply ask Bing to “convert the temperature to Celsius.”

“convert the temperature to Celsius” query

4. Use Bing to Generate Photographs

Lastly, entry Bing Picture Generator by way of Bing Chat.

Ask it to create a picture with directions and it’ll generate a picture utilizing DALL-E 2 immediately within the chat feed.

"create an image of a street in LA at night while its raining, anime art style" query in Bing Image Generator

How Bing’s AI Options Might Have an effect on Bing search engine marketing

Bing’s AI chat options may change how the search engine works. Which might immediately have an effect on SEO (search engine marketing).

Right here’s how we predict AI may have an effect on search engines like google and yahoo and person conduct:

Informational Content material May Get Much less Clicks

AI can now reply many easy queries. Which implies folks received’t must click on on hyperlinks to get solutions.

They will merely ask a query, get a solution, after which exit the search engine. All inside seconds.

That is very true for easy queries with clear, well-defined solutions. For instance, “What’s a neutrino?” or “When was Michelle Obama born?”

Corporations Might Must Create Extra In-Depth Content material

Since informational content material might get fewer clicks, in-depth content material and authentic analysis may find yourself doing higher in search outcomes.

Bing Chat can cite authentic information in conversations and hyperlink again to its supply.

Anybody all for studying the methodology or thought processes behind this analysis, or getting extra info on it, usually tend to go to the web site to seek out out extra.

Content material Optimization Will Change

Since Bing Chat and the AI-generated SERP options each comprehensively cite their sources, new methods to optimize content material might seem.

Optimizing content material to swimsuit the brand new Bing may imply ensuring that your content material will get pulled into an AI-generated response.

There are not any research exploring the click-through charge from these citations but. Nonetheless, it may very well be price concentrating on these AI responses down the road.

Key phrases Could Grow to be Extra Conversational

As a result of Bing Chat mimics how people converse, key phrases that use a extra conversational tone could also be prioritized over ones that use a extra formal tone.

As an alternative of typing “greatest resorts London” somebody might ask “The place’s the most effective lodge to remain in London?” or “The place’s the most effective place to remain in London for $100 per night time?”

Goal to incorporate them in your textual content with out making it learn unnaturally. It will enhance its general search engine marketing.

It could additionally make your content material extra seen to AI instruments like Bing Chat.

AI Will Have an effect on Bing’s Market Share

One other consideration to make is how the launch of Bing’s AI options will have an effect on the search engine’s market share.

In March of 2023, Microsoft introduced in a blog post Bing has crossed 100M each day energetic customers for the primary time. This got here only a month after the launch of its new AI options.

Microsoft was the primary to combine AI instruments with its search engine with the Bing replace. However it received’t be the final.

However Google has already adopted swimsuit. It’s launched a trial model of its personal AI search assistant, Google Bard. You may entry Bard by way of a waitlist.

If you wish to energy up your content material create course of with AI, then try these instruments:

That method, you’ll be able to create optimized content material in half the time. Which implies rating higher and reaching extra folks with much less effort.

AI options like these within the new Bing will change how all of us search, opening up new avenues to info.