October 2, 2023

The digital advertising and marketing world simply retains on altering. For the reason that starting of 2022, the panorama has been rocked by seismic shifts:

  • The rise of AI, particularly for content material era
  • A continued surge in video, on social media and in search
  • Elevated personalization, leveraging AI and buyer information to tailor digital experiences
  • The significance of authenticity, and ensuring that AI-generated content material has a human contact

And that’s simply the tip of the iceberg. 

Preserve studying for the perfect Semrush updates of the 12 months that you just may need missed—and the way you need to use them to spice up your visibility, beat your competitors, and delight your viewers.

Table of Contents

search engine marketing Updates

The Most Correct Search Quantity Information on the Market

Twenty knowledgeable information scientists spent two years perfecting it, and in 2022, we delivered large. We added new information sources to the combo. Put merely, Semrush search volumes acquired much more complete. 

We’ve up to date our key phrase databases for the USA, United Kingdom, Australia, Canada, France, Spain, Italy, Belgium, the Netherlands, Germany, Israel, and Brazil to mirror the brand new search volumes.

Examine it for your self in Key phrase Overview, Key phrase Hole, Natural Analysis, and the Key phrase Magic instrument.

Learn extra in regards to the replace on our weblog.

A Extra Complete Authority Rating

Semrush’s Authority Rating measures how authoritative a web site is on-line. We up to date its already advanced algorithms to incorporate each natural visitors and spam components, making it extra proof against manipulation.

Right here’s a breakdown of the up to date parameters, each optimistic and destructive:


New Semrush Authority Score Formula: Positive and Negative Impact. Positive: Link power (the strongest positive impact), organic traffic. Negative: no organic rankings on SERPs (strongest negative impact), unnaturally high percentage of dofollow domains, an imbalance between links and organic traffic, too many referring domains with the same IP address, too many referring domains with the same IP network, and presence of another domain with an identical backlink profile.

This provides you a fair clearer image of how aggressive any web site is.

Discover the up to date Authority Rating in all the identical locations it lived already—in Area Overview, Backlink Analytics, Backlink Audit, Hyperlink Constructing, and in Key phrase Overview’s SERP Evaluation widget.

Learn extra in regards to the up to date metric on our weblog.

Ship Subsequent-Stage Visitors Insights with 38 Search Options

Semrush now tracks a staggering 38 distinctive SERP options and identifies extra highly effective alternatives to spice up your model’s visibility. 

However that’s not all. You may as well observe your SERP options wins—and the visitors they drive to your web site—individually from conventional natural search positions. 

Now, you’ll have a greater understanding of how SERP options contribute to your search engine marketing objectives, and that are essentially the most helpful on your technique.

Right here’s the complete checklist. (Starred gadgets are new!)

Featured Snippet, Instant Answer, Video, Local Pack, Hotels Pack, Twitter, Find Results On (New), Shopping Ads, Sitelinks, News (new), Featured Video, Knowledge Panel, Flights, Twitter Carousel (new), See Results About (new), Faq, Image, Video Carousel, Carousel, Recipes (new), Application (new), Related Searches (new), Ads Bottom, Review, Featured Images, Short Videos (new), Top Stories, Jobs, Application List (new), Related Products (new), Intended (new), Image Pack, People Also Ask, Events (new), Web Stories (new), Address Pack (new), Popular Products (new).

Spot the brand new SERP options in Natural Analysis, Area Overview, Key phrase Magic, Key phrase Overview, and the Semrush Sensor instrument. 

Learn extra in regards to the replace on our weblog.

Construct Authority with Semantic Core Alternatives in Key phrase Supervisor

Key phrase Supervisor is the final word instrument to construct your technique with good search insights. 

We’ve made it much more insightful with the brand new Key phrase Clusters function. Key phrase Clusters routinely teams your checklist thematically, serving to you:

  • Create a semantic core on your web site in a single click on
  • Plan content material clusters to construct topical experience
  • Perceive the relationships between matters
  • Type key phrases by important metrics like Key phrase Density (KD%) and Search Quantity
A Keyword Manager mind map, depicting a network of topical keyword clusters, each connected to a central theme of well-being.

Prepared to put in writing? Simply ship your key phrases to the search engine marketing Writing Assistant and begin creating. 

You may as well share these lists with the workforce and collaborate with out ever leaving the instrument. Simply click on the share button and enter their e-mail. It’s that straightforward.

Attempt it your self. Discover your key phrase clusters within the up to date Key phrase Supervisor instrument.

Goodbye Common Analytics, Hiya GA4

You’ve most likely already heard the information: Common Analytics sunsets on July 1, 2023. We’ve already launched GA4 integrations for:

  • search engine marketing Dashboard
  • Natural Visitors Insights
  • Place Monitoring
  • Backlink Audit
  • Website Audit 
  • My Reviews

If you happen to haven’t but moved over to GA4, now is an effective time to begin. First, be taught extra about it in our Semrush Academy course. Then, reconnect your properties to your Semrush tasks and begin analyzing your new information.

The brand new Community Graph report, which you will discover in Backlink Analytics, provides you a fowl’s-eye view of the perfect backlinks on any area’s backlink profile. 

The Networks Graph in Backlink Analytics. In the center is a mind map-style image showing backlink connections between sites, with the subject (Booking.com) in the center. On the right is a list of sites included.

Now, it’s simpler than ever to identify:

  • A number of tiers of referring domains
  • The general reputability of a web site, primarily based on the standard of their backlinks
  • Area of interest-relevant backlink alternatives
  • Potential issues like hyperlink spam or non-public weblog networks

Use it to get insights on a competitor, a possible consumer, or your self! Discover it within the Backlink Analytics instrument.

Study extra about Community Graph on the Semrush weblog.

Optimize Your JavaScript with Website Audit

Website Audit can now crawl and analyze your web site’s JavaScript, even when it’s rendered client-side. When you allow this function, the instrument will flag JS-specific errors and warnings you may in any other case have missed.

However that’s not all. We’ve additionally added the JS Impression report, which identifies points the place your JavaScript isn’t rendering because it ought to—doubtlessly leading to a lack of rankings. 

Right here’s what the report seems like:

The JS Impact report in Site Audit. First, the JS Rendering Impact shows how many pages are changed due to JavaScript. Next, Pages with Changed Parameters shows how many pages were impacted by each type of change. Finally, the Guide section goes into detail about each impact and provides suggestions.

The JS Impression report can determine modifications to any of the next components:

  • Titles
  • Descriptions
  • Hyperlinks
  • Phrase rely
  • Canonicals
  • Shopper-side redirects
  • Meta robots
  • Markup 

JavaScript crawling is on the market for Guru and Enterprise customers, so if that’s you, attempt it your self by working an audit. 

Learn extra in regards to the replace on our weblog.

Native search engine marketing Updates

Increase Your Native search engine marketing in 22 Extra Nations

The Itemizing Administration instrument helps handle all your small business listings, critiques, and listing citations—multi functional place. And now you need to use it in 28 nations. 

We didn’t cease there. To enhance our customers’ expertise round critiques, we created a brand new function for Premium places in Itemizing Administration: Overview Analytics. 

The Review Analytics Report includes a Most Relevant Reviews widget, where you can review the full text of each competitor's top reviews, and the business's response.

Use it to compile experiences about opponents’ critiques, and get analytics about their evaluate profiles. The report consists of information like:

  • What number of critiques every competitor has
  • Their common score 
  • The total textual content of their prime critiques, and their responses
  • Classes and attributes from opponents’ GBPs

And that’s not the one new Premium function—we additionally enhanced Heatmaps. Now, you may get ultra-local key phrase options for your small business, primarily based on the ChatGPT AI.

Listings Management's Heatmap report, showing a list of ChatGPT-recommended keywords to target.

Attempt the brand new options for your self with a Premium location in Itemizing Administration.

Aggressive & Market Analysis Updates

Demystify Their Visitors Technique with 3 New Visitors Channels

Semrush has spent the final 12 months and a half leveling-up on aggressive analysis. Now you possibly can analyze visitors from eight channels:

  • Direct visitors
  • Natural search 
  • Paid search (up to date)
  • Natural social
  • Paid social (new)
  • Show adverts (new)
  • Electronic mail (new)
  • Referral
The Traffic Analytics Traffic Journey report, showing three new traffic channels alongside preexisting ones.

Right here’s a brief breakdown of the modifications:

  • We up to date the Paid channel to incorporate the entire scope of Google paid search visitors, in addition to paid visitors from different engines like google
  • We cut up natural and paid social visitors into separate channels
  • We added new channels for show adverts and e-mail

What does this imply for you? It’s an HD-quality image of your opponents’ visitors sources—and tons extra information to make your technique extra aggressive.

Discover it in Visitors Analytics, Market Explorer, and the Traffic Analytics API.

Semrush .Developments is the final word aggressive intelligence answer, offering you with prompt insights into your greatest opponents and development alternatives.

Listed below are the highest .Developments updates of the 12 months.

Key phrase Information in Visitors Analytics? Sure, Please

We added a helpful new widget to the Visitors Analytics Visitors Journey report: Prime Key phrases. It exhibits you any area’s prime traffic-driving key phrases—each paid and natural. 

The Traffic Analytics Top Keywords widget. Find it in the Traffic Journey report by clicking Total Search.

This replace provides you fast, actionable insights into your opponents’ rating efficiency. Now, you don’t simply know HOW they rank, but additionally how successfully—so you already know which competitor key phrases are your most respected targets.

Attempt the brand new widget your self in Visitors Analytics. (Not a .Developments consumer? Study extra about it on our Pricing web page.)

Examine Your Opponents’ Conversions and Development in Market Explorer

Market Explorer additionally acquired a lift, with large modifications to the Development Quadrants widget. 

Development Quadrants can now analyze as much as 100 particular person domains, making it extra complete than ever earlier than. And with the brand new Development Paths function, you may get prompt insights into development tendencies in your market.

The Growth Quadrants widget, showing the Growth Paths feature for ten competitors.

That will help you get essentially the most out of all this information, we added a couple of extra customization choices: 

  • Zoom out and in for a number of views in your goal market
  • Choose the particular domains you need to deal with, and exclude the remainder
  • Set customized filters like date vary and site

We’ve additionally added a brand new metric: Buy Conversion. It makes use of clickstream information to estimate the variety of visits on a competitor’s web site that led to a purchase order.

The Market Explorer Growth Quadrant widget using the following axes: X-axis: Purchase Conversion, Y-Axis: Purchase Conversion Growth. If you hover over one competitor, a box appears showing you its conversion rate and percent of growth.

Use it to higher perceive the aggressive panorama, or to benchmark your personal web site’s efficiency. 

Discover all these updates alongside your favourite options in Market Explorer.

In-Depth Viewers Insights from One2Target

One2Target, a brand new instrument for .Developments customers, takes a deep dive into your viewers and that of your opponents. 

The Socioeconomics tab in One2Target, breaking down audience by household, employment status, income level, and education level. Each section includes color coded bar charts to illustrate audience density for each characteristic.

The instrument has 4 experiences exploring viewers demographics, on-line behaviors, socioeconomic standing, and even overlap with opponents. Find out about your viewers’s:

  • Common schooling degree
  • Common family measurement
  • Revenue and employment 
  • Favourite manufacturers, gadgets, and social media platforms

Use what you be taught to create extra impactful viewers segments and fine-tune your advertising and marketing technique.

Attempt One2Target at the moment, and get to know your target market.

Content material Advertising Updates

Empower Your Content material Creation with AI in search engine marketing Writing Assistant

search engine marketing Writing Assistant has two new AI options, making it a extra highly effective writing accomplice. 

First, Rephraser saves you helpful minutes rewriting brief copy. It might probably paraphrase, simplify, broaden, or summarize textual content in only a few clicks. 

The Rephraser tool in SEO Writing Assistant. On top, you can choose the type of rephrasing you want (rephrase, simplify, expand, or summarize). The text you want to rephrase is in the box on the left, and the tool’s suggestion is on the right. Smart Writer Word limits are shown at the bottom.

Want extra long-form help? If you happen to’re a Guru or Enterprise consumer, attempt Compose with AI. 


It might probably generate brief sections or total articles in a snap. Simply enter a immediate, and watch the magic occur. 

Take a look at-drive the brand new options—optimize your subsequent article with search engine marketing Writing Assistant.

Amp Up Your Influencer Campaigns with BuzzGuru Influencer Analytics

Step up your influencer campaigns with BuzzGuru Influencer Analytics, new to the Semrush App Middle. 

The Influencer Discovery screen in BuzzGuru Influencer Analytics. At the top is a search bar where you can search by channel name. The body shows a list of YouTube influencers, along with their subscriber count, view count, language, price range, and recent content.

With it, you possibly can:

  • Seek for highly effective influencers on the social platforms that work finest on your model
  • Discover companions who goal the viewers you should attain
  • Uncover your opponents’ methods by figuring out influencers they work with
  • Finances extra successfully by analyzing the estimated value of promoting together with your best influencers
  • Save time with real-time marketing campaign execution and reporting

All that in a single app. 

Attempt BuzzGuru Influencer Analytics your self and discover your model’s subsequent biggest influencer.

By no means Miss a Point out with Social Media Inbox

As an alternative of hopping from app to app, handle all of your mentions from one centralized platform with Semrush’s new Social Media Inbox. 

The Social Media Inbox tool showing a variety of recent Instagram mentions.

The instrument brings all of your social media communications beneath one roof. You’ll be able to:

  • Handle conversations throughout Fb, Instagram, LinkedIn, and Twitter 
  • Reply to messages on each platform from one place
  • Arrange and prioritize your messages with intuitive tags
  • Assign communications to workforce members 

Strengthen your social media communication technique with Semrush’s Social Media Inbox. 

Company Updates

Scale Your Company Development Package with New Pricing Tiers

In April, the Company Development Package applied a brand new, tiered pricing mannequin. Shifting ahead, you will have two choices:

  • AGK Begin ($69/month): Created particularly for small companies and solopreneurs, this tier covers each important step of your company workflow. It’s obtainable for Semrush Professional customers solely.
  • AGK Scale ($149/month): The proper answer for bigger companies, with expanded entry and premium instruments. Obtainable to all paid customers.

What does this imply for you? Get a plan that’s the fitting measurement on your company, and develop with confidence.

Seamless Deliverables and Communication in Shopper Portal

Company Development Package customers noticed an thrilling new function seem: Shopper Portal, a customized, safe, white-labeled portal good for all of your reporting wants. 


With Shopper Portal, you possibly can:

  • Securely share experiences and updates together with your shoppers
  • Monitor every stage of a undertaking
  • Create and approve new duties
  • View undertaking historical past
  • Talk immediately with shoppers by way of job commenting

Shopper Portal is a part of Semrush CRM. If you happen to’re an Company Development Package consumer, test it out for your self!

Uncover Your Future Shoppers in Lead Finder

Company Development Package customers acquired a brand-new instrument designed to assist them construct their enterprise. 

Lead Finder helps companies discover super-relevant prospects in want of their companies, after which helps them craft the right pitch. 

Lead Finder, showing the opportunity details for a domain. The tool goes into detail about each opportunity type. The screen also includes details from Domain Overview, metadata, contact info, and a link to an express Site Audit.

Right here’s the way it works: 

  1. Select a location and a know-how your company makes a speciality of—for instance, WordPress
  2. Click on “Discover Leads” 
  3. Immediately discover a checklist of internet sites utilizing that tech
  4. Consider metrics and run an categorical Website Audit to determine their wants and how one can resolve them

Lead era has by no means been so easy.

If you happen to’re an AGK consumer and haven’t tried it but, discover Lead Finder now.

App Middle Updates

Monitor Competitor Media Protection with Model Monitoring by Prowly

The Model Monitoring app by Prowly helps you keep up-to-date in your opponents’ mentions, media protection, and shifts in sentiment.

The Analytics tab of the Brand Monitoring app. The header shows total mentions, backlinks, estimated reach, and traffic. Then, graphs show trends for share of voice and sentiment for each analyzed keyword. The Countries chart shows the breakdown of mentions by country of origin.

Use it to trace your personal mentions or a competitor’s, together with:

  • Model mentions on social media and throughout the online
  • New content material from influential folks, similar to management, influencers, or influential authors
  • Branded key phrases or different phrases, similar to product names or marketing campaign taglines
  • Model reputation, sentiment, and share of voice
  • Backlinks resulting in necessary content material, similar to product or touchdown pages

Model Monitoring can even observe mentions in 185 languages and from 245 nations.

Empower your digital PR with essentially the most up-to-date data from Model Monitoring. 

Leverage Competitor Advert Information with AdClarity – Promoting Intelligence

AdClarity customers, rejoice: Along with the app’s unbelievable show promoting intelligence, now you can analyze social and video advert channels.

AdClarity - Advertising Intelligence app, showing a brand's estimated ad expenditure, ad types, buying methods, and expenditure trends for three channels (display, video, and social) over a twelve month period.

We’ve additionally made the app’s limits extra versatile, so you possibly can subscribe to the advert channels you really want. 

Attempt AdClarity free for 7 days within the Semrush App Middle.

Place Your self for Ecommerce Success with Shopify Finder

The Shopify Finder app by FindNiche will get you the within scoop on any product offered on Shopify. With it, you possibly can analyze: 

  • How aggressive your area of interest is
  • Demand and profitability for any product
  • Pricing and revenue pattern
Shopify Finder. At the top, you can choose your database and search filters, and search for specific products. The rest of the page contains a list of products. Product information includes an image, 7-Day Orders, 7-Day Revenue, Facebook ads, and competition.

Bonus: If you buy an add-on, you may get all the identical information for merchandise on AliExpress. 

Attempt Shopify Finder free for 7 days within the Semrush App Middle.

Leverage AI to Create Excessive-High quality Content material Simply in ContentShake

Want a writing accomplice that will help you idea, plan, write, and optimize your content material? Meet ContentShake, brand-new within the Semrush App Middle. 

ContentShake’s text composition screen. On the left is the article in progress. On the right, the tool suggests edits to optimize it and improve its readability. The “Structure” section is expanded, showing suggested H2s and H3s to add.

ContentShake combines your small business experience and model DNA with AI and aggressive intelligence. This empowers you to supply high-quality articles on your web site, quicker and simpler than ever.

It additionally: 

  • Makes use of real-time Google search information for competitor analysis 
  • Gives weekly updates with new content material concepts primarily based on key phrase tendencies 
  • Learns your tone of voice when producing textual content and lets you management it 
  • Integrates with WordPress 

Attempt ContentShake totally free, and begin producing wonderful content material.

Fast & Straightforward High quality Management with Plagiarism Checker

The Plagiarism Checker app could make vetting your content material quicker and simpler than ever earlier than.

A sample report in Plagiarism Checker. The Summary section scores the text for Plagiarism, AI Generation, Readability, Reading Time, and Grammar. In the center are the top five sources for the detected plagiarism, with more detail about each source in the following section.

Simply copy and paste as much as 6,000 phrases, and the instrument will routinely report on: 

  • How a lot was doubtless plagiarized—and the highest sources
  • Whether or not the textual content was doubtless AI-generated
  • How lengthy and tough it’s to learn
  • Grammatical errors

And better of all, it’s free! Examine your copy in Plagiarism Checker now.

Countless Content material Concepts in AI Social Content material Generator

The AI Social Content material Generator app by Predis.AI quicklycreates recent, brand-aligned picture and video content material on your social platforms. 

The Content Library screen in AI Social Content Generator, showing three pieces of content created with the app.

It makes use of the ability of AI that will help you:

  • Construct on-trend and on-brand content material in a couple of clicks, together with textual content, hashtags, photographs, movies, carousels, and extra
  • Bust by way of author’s block with content material concepts related to your small business
  • Create high-performing content material with user-friendly templates 
  • Uncover the methods your opponents are utilizing to energy conversions 

Merely choose your content material kind, observe the prompts, and let AI work its magic.

Stage-up your social media content material. Attempt AI Social Content material Generator free for 7 days.

As Your Advertising Wants Evolve, So Will We

As any digital marketer is aware of, the web panorama will proceed to shift—and with it, so will your advertising and marketing wants. We’ll hold listening to your suggestions and insights, and bettering our instruments accordingly.

Preserve your eyes on the Semrush Newsroom for continued trade and product updates.