Reward playing cards have at all times been a handy solution to make presents to folks you might have identified for ages or have simply met, members of the family or staff, closest family members, or distant nobodies. E-gift playing cards are additionally an absolute lifesaver for busy folks. Such a win-win situation; it nearly looks like a semi-illegal cheat code for gifting.
It’s solely pure that with the rise of digital present playing cards, corporations take this gross sales alternative much more significantly. Let’s dive deep into how companies leverage this revenue-generation exercise as we equip you with just a few sensible present card e mail examples, statistics, concepts, and useful suggestions.
Why companies take note of present card e mail advertising and marketing
The easy reply is: it’s completely price it. The market is big. And it’s rising quick, as adopting digital present playing cards accelerated the acquisition alternatives multifold.
To place issues in perspective, listed below are some present card statistics that present simply how sizable and high-potential this gross sales channel is. Allied market analysis estimated the worldwide present card market at $835 billion in 2022. Furthermore, the estimate is that it’s going to develop to $4.2 trillion by 2032.
$835 billion
world present card market dimension
The under insights and statistics are a part of the 2022 report by Blackhawk Network, “Understanding the Subsequent Stage in American Reward Card Use.”
- 58% of respondents point out buying present playing cards for self-use for causes starting from higher methods to pay for issues to need to make the most of the low cost or pay in money for digital functions (53%, 45%, and 40%, respectively);
- 90% of the shoppers are OK with overspending on the voucher;
- solely 3% of Individuals view present playing cards as unthoughtful. In reality, a lot of them assume it’s particularly considerate if it’s for his or her favourite model, multi-brand, or for an indulgent buy out of the consumer’s common funds (61%, 43%, and 33%, respectively);
- digital present playing cards are catching up with bodily ones — 63% of consumers wish to get digital playing cards, and 73% would favor bodily ones.
(Supply: Bellroy gift card email)
When must you ship present card emails to your subscribers?
Reward card emails will be despatched for these functions:
- to assist subscribers overcome first-time buy timidness;
Topic line instance: Expertise our seamless supply expertise with this first-time purchaser $10 Reward card!
- to ask them to a sale;
Topic line instance: As if our heavy low cost shouldn’t be sufficient, seize this $10 present card in direction of your purchases in Might!
Topic line instance: Elevate your expertise: Introducing [Product Name] + present card deal with!
Topic line instance: Very long time no click on? Right here’s the $20 present card to show how we missed your clicks!
- to stimulate the frequency of gross sales or the typical examine.
Topic line instance: Have you ever checked out our limited-time deal web page but? Right here’s the $30 present card you’ll be able to redeem for any $100 product!
Standard events to ship a present card e mail
Now let’s get to the precise promoting, not simply giving freely reductions to encourage prospects to buy extra. Let’s contemplate a number of the widespread events for each e mail advertising and marketing skilled to launch a present card advertising and marketing marketing campaign.
These are simply a number of the holidays for which digital specialists have to have present card reward e mail templates prepared earlier than the events kick in. Now let’s see a number of the elaborate conversion-boosting examples of present voucher emails.
12 Reward card e mail examples to encourage a profitable advertising and marketing technique in 2023
If you’re on the lookout for an e mail template for sending a present card to somebody, you must take pleasure in this hand-picked assortment from a variety of various manufacturers — from eCommerce giants to small indie manufacturers.
1. Promote emotion via photographs
Phrases will be very highly effective, however additionally they go away house for interpretation. Photographs paint the image the way in which a marketer intends it to. See how Hulu Plus makes use of a picture of a pair enjoyable in entrance of the TV, selecting their favourite present to promote emotion, reminiscences, and the promise of nice cozy moments — that include their subscription.
Additionally they overcome objections preventatively for his or her publication subscriber base by educating them in regards to the low-effort process: “It’s quick and simple.”
The CTA button textual content can be unobtrusive and evokes curiosity with out exhausting promote however inviting subscribers softly to the subsequent step of the conversion funnel: “See Reward Playing cards Now.”
(Supply: Hulu gift card email)
2. Counsel methods the right way to spend a present card
The subsequent instance by Shein is so good it could possibly be used as a present card e mail template for a lot of greater eCommerce shops with a number of product classes. See how they combine Mom’s Day actions for a fantastic household pastime with the chance to ask their publication subscribers to discover Mom’s Day presents and get the youngsters wanting one thing for his or her Mothers.
(Supply: Shein gift card email)
3. Emphasize the important thing benefit of the present playing cards — the liberty to decide on your present
On this shiny and attention-grabbing present card e mail instance, Virgin reminds subscribers about one of the vital highly effective advantages of a present voucher — the liberty to decide on what a receiver really desires. All of us have too many mud collectors offered by aunties on our cabinets to not admire this issue.
(Supply: Virgin gift card email)
4. Present the worth of time in a present card e mail instance
Fracture entrepreneurs nailed it on this fantastic specimen of e mail advertising and marketing by reminding readers that they’ll cease losing time gift-hunting and return to what thrills them: “Wrap up your purchasing and get again to what actually issues.”
Additional within the copy, the corporate addresses the advantages of this determination, reiterating simply how common their product is, how handy digital vouchers are, and the way customer-oriented their 60-day alternative assure is.
(Supply: Fracture gift card email)
5. Stress the novelty of the service for brand spanking new present card merchandise
This present card e mail instance from Uber opens the textual content paragraph with “Beginning as we speak,” which makes a reader register of their thoughts that it’s the choice they haven’t been ready to implement earlier than however can do now. So a buyer provides this concept to their psychological repository of doable present concepts for folks and buddies who use Uber typically.
On this quick paragraph, additionally they educate the reader about the potential of scheduling the present card to be despatched to a receiver, which additionally makes a reader assume on this path immediately.
(Supply: Uber gift card email)
6. Embody a candy free downloadable in a present card e mail marketing campaign
Dunkin Donuts was actually candy about it. They added a possibility for youths and households to DIY their Mom’s Day playing cards by together with a printable for coloring. A hand-painted DIY mission made by youngsters is there to remain within the household for generations, so the emotional bond that the model created right here is priceless.
(Supply: Dunkin’ Donuts gift card email)
7. Take the guesswork out of technicalities
Disney+ used all the correct photographs with in style film characters for the target market. But additionally, they made a easy 3-step graphic on the right way to ship a present subscription, easing their present purchasers into a purchase order.
(Supply: Disney Plus gift card email)
8. Let the figures communicate for themselves
Whenever you give away reductions price just a few hundred {dollars}, it’s OK to let the greenback quantity take the central stage. No have to sugarcoat it, use euphemisms, or rake thesaurus for descriptive epithets. Free $230 is free $230.
(Supply: Sleep Country gift card email)
9. Provide the answer to their downside
Not many individuals genuinely love purchasing, not to mention searching for somebody, and fearing the chance of getting it improper. Reward playing cards elevate this downside. See how the Second firm speaks to this concern and affords a method out.
(Supply: Moment gift card email)
10. Encourage subscribers to make decisions that include the acquisition of their present playing cards
See how cleverly Airbnb will get a reader’s thoughts to wander about the entire fantastic locations their Dad may go to have fun Father’s Day.
Often, this stage ought to solely kick in when somebody decides to journey and purchases the cardboard. However this easy query, “The place will Dad go first?” supported by photos of legendary US locations, reverses the method. It makes a consumer dream about Dad having the time of their life on the seashores of Miami earlier than even buying a trip.
Utilizing three worth factors can be extraordinarily good, because the addressable marketplace for a $25 buy is big, to place it mildly.
(Supply: Airbnb gift card email)
11. Use present card gross sales to spice up your common examine
If in case you have a phase of loyal prospects whose common examine has house for enchancment, contemplate together with present playing cards for purchases over a certain quantity. Bougie firm supplied tiered pricing without cost present vouchers in accordance with minimal spending.
Primarily, it’s a 25% low cost, but it surely means that you can take your prospects into this new spending vary mentally, hopefully forming a constructive reinforcement with nice purchases for a recurring impact.
(Supply: Bougie gift card email)
12. Plant the seed of consciousness for later with academic campaigns
Each firm with a publication can undertake a finest observe when e-gift playing cards are the topic of some ever-green e mail advertising and marketing campaigns or a part of the onboarding cadence for brand spanking new prospects.
Even when the birthday date of your consumer, you do not know the birthdays of their family and friends. This implies that you could be be lacking many promoting alternatives in case your purchasers usually are not suggested about your organization’s digital card providing. So guarantee there’s consciousness for the product and sit tight for when it yields fruit.
(Supply: On gift card email)
Useful suggestions for profitable present card e mail advertising and marketing
No present card template’s good for all companies, however the following pointers will enable you to produce emails that appeal to subscribers’ consideration and encourage them to behave:
- embrace your branding parts like brand, colours, and fonts to leverage the belief you might have managed to construct along with your viewers;
- think about using some eye-catching parts in present e mail design, like quick movies or GIFs, for higher conversion;
- A/B check your e-gift card e mail topic strains to search out the perfect choices on your viewers;
- point out a minimum of one main advantage of utilizing digital playing cards and state how a subscriber can save time/effort/get it proper with gifting.
(Supply: Amazon gift card email)
Wrapping up
Tapping into the profitable rising market of bodily present playing cards and their digital options is a must have exercise in a advertising and marketing technique for 2023. Stripo affords a variety of ready-made templates, together with present card reward e mail templates.
What concepts are you going to be enjoying inside your subsequent vacation e mail advertising and marketing marketing campaign? FOMO? Time-saving? Final-minute gifting alternative? Reductions? Or simply bringing consciousness about e-cards and their ease of use when the time is correct?
Create efficient present card emails with Stripo
