October 1, 2023

Substack now helps you to comply with writers, providing a means so that you can hold tabs on what a author is doing with out having to subscribe to their e-newsletter. If you comply with a author, “you possibly can keep updated with what they’re studying, liking, publishing, and subscribing to — by means of the Notes feed and on their profiles,” Substack says in a blog post.

Substack is maybe greatest referred to as a e-newsletter platform the place writers can earn a living from getting folks to enroll in paid subscriptions. However the platform has additionally been dabbling with extra conventional social networking options resembling its tweet-like Notes, and a comply with button appears like Substack stepping much more toes into the social networking waters.

The corporate stresses that follows, that are free, are supposed to help writers as they construct out subscription networks. “Following helps writers develop their viewers by way of the Substack community, which is already house to thousands and thousands of the world’s most beneficial readers,” Substack argues. “We constructed this characteristic to assist maximize — and never exchange — subscriptions, which can at all times be crucial sort of relationship on Substack.”

However now, Substack writers might have the added burden of excited about methods to transform followers and non-followers into subscribers. (Substack is promising that sooner or later, it would “make ‘upsells’ to subscriptions simpler” by means of notifying followers about “trending posts and different milestones.”)

Final week, Substack’s co-founders stated that they need to make the platform a greater place for readers, not simply writers. The corporate has already launched a handful of options to encourage studying issues instantly on the platform, together with cellular apps and the power to carry RSS feeds to your Substack feed.

For folks searching for a brand new place to learn textual content and publish some microblogs given the final degradation of X / Twitter, the comply with button could be a helpful characteristic to see what writers are as much as with out clogging up your electronic mail inbox with newsletters.