October 2, 2023

A while in the past, I wrote to you about our plans to launch a brand new AWS Area in Switzerland. The wait is over. Beginning at this time, now you can use the AWS Europe (Zurich) Area.

I’ve been considering lots recently about how the cloud, and extra particularly AWS, has advanced since we first launched in 2006. Again then the cloud was a spot. It was a single spot that you may level to on a map. For Amazon, that place was us-east-1 in North Virginia. Now the cloud is in all places – it’s round us. AWS covers 6 continents, 28 Areas, and 90 Availability Zones. Entry to infrastructure is not a bottleneck for innovation. However this wasn’t all the time the case.

For a very long time, the most important constraint on innovation was the price to buy and function {hardware} at scale. With the cloud, this constraint disappeared nearly in a single day. {Hardware} grew to become a programmable useful resource that you may spin up and spin down at a second’s discover. AWS gave you entry to as a lot capability as you wished, everytime you wished it – and for the primary time, it was reasonably priced. For those who can think about it, again in 2006 we solely had a single EC2 occasion, the m1.small. At the moment, there are nicely over 500 situations, every part from large reminiscence machines to Apple M1s (and for the historical past buffs, here is a timeline of EC2 releases).

We’ve got by no means regarded again. We’ve got by no means stopped innovating for our clients.

One thing that I’ve seen through the years, is that the concepts that dramatically change the best way that we take into consideration or do issues are hardly ever novel. Quite, they’re typically a mix of an current idea with a brand new method, a brand new expertise, a brand new functionality.

Whereas I used to be in Zurich for Swiss Cloud Day, I had an opportunity to fulfill with Verity, an AWS buyer that’s reimagining warehouse logistics. Now, everyone knows that utilizing robotic techniques in warehouses is nothing new – we use them extensively at Amazon. They assist people kind objects into bins, choose merchandise off of cabinets, and routinely bundle them for supply. Nevertheless, Verity is constructing on this.

They’ve created a completely autonomous stock administration system. Self-flying drones outfitted with environmental sensors and cameras can constantly monitor a warehouse offering real-time stock monitoring that’s extraordinarily correct. In lots of instances, it fully removes the necessity to manually depend inventory and reduces the necessity to run equipment related to it. This frees up workers to carry out extra beneficial duties, reduces danger, and saves energy on the similar time. And that is simply the beginning, extra information will reveal further insights and alternatives for patrons. AWS is offering the companies that enable Verity to give attention to making warehouses greener, safer, and extra environment friendly, not on operating and sustaining infrastructure.

If I’m being trustworthy, that is the kind of innovation I’ve come to anticipate from our Swiss clients. You’ve been with us from our earliest days and I’m excited to see what you construct subsequent.